The Drum Awards Festival - Extended Deadline

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Client: Uber
Date: Jun 2017
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R/GA Singapore and Uber have launched #RideToReconnect campaign during Ramadan.

The campaign focuses on helping riders reach out to loved ones during Ramadan, turning their travel time into meaningful moments. The campaign includes fitting selected cars in Singapore, Jakarta and Kuala Lumpur with WiFi and tablets, allowing free audio and video calls anywhere in the world to be made during journeys.

The campaign also features a microsite, which will be accessible as Hari Raya approaches, allowing riders to send greetings to friends and family members with bespoke gifts commissioned from noted local illustrators in each market.