As part of its Year in Review report for 2020, R/GA California helped Reddit produce its first-ever year-end video to highlight some of the heartwarming, hilarious, and creative ways Reddit communities came together this year, through a compilation of user-generated content set to an original song.
In a year marked by life-changing, world-shifting, and often tumultuous events, Reddit users came together in powerful ways that reverberated IRL, taught important lessons, and provided comfort throughout the pandemic. They also weren’t afraid to address some of the bigger issues that shaped 2020 or to show off their creative prowess. Reddit’s Year in Review report revealed the top moments, communities and topics that defined the platform — and the world — in 2020, with the video accompaniment, a first for the platform, serving as the ultimate tribute to what made the year so memorable.
It addresses some of the life-changing, world-shifting, and often tumultuous events, that have shaped 2020 — including the US election, Black Lives Matter and climate change.
EXECUTIVE CREATIVE DIRECTOR(S): Bryan Gregg & Chris Polychronopoulos
CREATIVE DIRECTOR: Kevin Koller
ASSOCIATE CREATIVE DIRECTOR: Jocelyn McCanles
SENIOR COPYWRITER: Scott Steele
MOTION DESIGN DIRECTOR: Felipe Mahalem
ASSOCIATE CREATIVE DIRECTOR, CONTENT STUDIO: Kirstie Bones
VIDEO EDITOR, CONTENT STUDIO: Alexandra Redd
GROUP DIRECTOR, CONTENT PRODUCTION: Hana Newman
CONTENT PRODUCER: Raven Sia
SVP, MANAGING DIRECTOR: David Corns
EXECUTIVE STRATEGY DIRECTOR: Yael Cersarkas
STRATEGY DIRECTOR: Kaitlyn Frysztak
ASSOCIATE DIRECTOR, MARKETING SCIENCES: Ricky Weina
MD, CLIENT SERVICES: Cara Watson
ACCOUNT DIRECTOR: Parry Rominger
GROUP DIRECTOR, PRODUCTION: Catherine Hughes
EXECUTIVE PRODUCER: Nyaze Vincent
"Never-To-Be-Forgotten Kinda Year"
WRITTEN, PERFORMED, PRODUCED: Dan Bern
ADDITIONAL VOCALS: Lulu Bern and Tamar Haviv
MUSIC SUPERVISION: Premier Music Group
VP, MARKETING: Roxy Young
SENIOR MARKETING LEAD: Dong Chen
PROJECT MANAGER: Monica Benson
HEAD OF BRAND CREATIVE: Tavish MacLellan
CREATIVE LEAD: Chris Potts