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Reddit: 2020 Year in Review by R/GA California

Client: Reddit
Date: Dec 2020
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As part of its Year in Review report for 2020, R/GA California helped Reddit produce its first-ever year-end video to highlight some of the heartwarming, hilarious, and creative ways Reddit communities came together this year, through a compilation of user-generated content set to an original song.

In a year marked by life-changing, world-shifting, and often tumultuous events, Reddit users came together in powerful ways that reverberated IRL, taught important lessons, and provided comfort throughout the pandemic. They also weren’t afraid to address some of the bigger issues that shaped 2020 or to show off their creative prowess. Reddit’s Year in Review report revealed the top moments, communities and topics that defined the platform — and the world — in 2020, with the video accompaniment, a first for the platform, serving as the ultimate tribute to what made the year so memorable.

It addresses some of the life-changing, world-shifting, and often tumultuous events, that have shaped 2020 — including the US election, Black Lives Matter and climate change.

Credits

R/GA CALIFORNIA

EXECUTIVE CREATIVE DIRECTOR(S): Bryan Gregg & Chris Polychronopoulos

CREATIVE DIRECTOR: Kevin Koller

ASSOCIATE CREATIVE DIRECTOR: Jocelyn McCanles

SENIOR COPYWRITER: Scott Steele

MOTION DESIGN DIRECTOR: Felipe Mahalem

ASSOCIATE CREATIVE DIRECTOR, CONTENT STUDIO: Kirstie Bones

VIDEO EDITOR, CONTENT STUDIO: Alexandra Redd

GROUP DIRECTOR, CONTENT PRODUCTION: Hana Newman

CONTENT PRODUCER: Raven Sia

SVP, MANAGING DIRECTOR: David Corns

EXECUTIVE STRATEGY DIRECTOR: Yael Cersarkas

STRATEGY DIRECTOR: Kaitlyn Frysztak

ASSOCIATE DIRECTOR, MARKETING SCIENCES: Ricky Weina

MD, CLIENT SERVICES: Cara Watson

ACCOUNT DIRECTOR: Parry Rominger

GROUP DIRECTOR, PRODUCTION: Catherine Hughes

EXECUTIVE PRODUCER: Nyaze Vincent

"Never-To-Be-Forgotten Kinda Year"

WRITTEN, PERFORMED, PRODUCED: Dan Bern

ADDITIONAL VOCALS: Lulu Bern and Tamar Haviv

MUSIC SUPERVISION: Premier Music Group

REDDIT

VP, MARKETING: Roxy Young

SENIOR MARKETING LEAD: Dong Chen

PROJECT MANAGER: Monica Benson

HEAD OF BRAND CREATIVE: Tavish MacLellan

CREATIVE LEAD: Chris Potts

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