Nike: I Am Not a Runner by RGA
- Location:
Nike captures the drive, energy and tenacity that pulsates through New York City for those who run and those who run the city in a powerful new spot, 'I Am Not a Runner.'
The piece, cut by Uppercut editor Paul La Calandra, showcases fast-paced New Yorkers that move the city, whether they call themselves runners or not. The work features the world’s fastest marathoner, Eliud Kipchoge, alongside the tenacious city dwellers of NYC dashing to make the subway, sprinting through traffic and bounding to sneak a bite from their local bodegas.
The ad includes a new track composed by Racket Club creative director Nick Crane.
Credits
Client: Nike
Agency: R/GA
Copywriter: Leah Alfonso
Production Company: The Custom Family
EP: Larry McCrudden
Producer: Jacob Wasserman
Director: Adam Donald
DP: Real Sprague
Editorial: Uppercut
Editor: Paul La Calandra
Assistant Editor: Nick Ljubicich
Post Producer: Nick Crane
Music: Racket Club
Composer: Nick Crane
Audio Post: Rainhouse
Mixer: Alex Britten
Color: Forager
Colorist: Brett Price
