Nike: I Am Not a Runner by RGA

Agency: RGA
Client: Nike
Date: Nov 2019
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Nike captures the drive, energy and tenacity that pulsates through New York City for those who run and those who run the city in a powerful new spot, 'I Am Not a Runner.'

The piece, cut by Uppercut editor Paul La Calandra, showcases fast-paced New Yorkers that move the city, whether they call themselves runners or not. The work features the world’s fastest marathoner, Eliud Kipchoge, alongside the tenacious city dwellers of NYC dashing to make the subway, sprinting through traffic and bounding to sneak a bite from their local bodegas.

The ad includes a new track composed by Racket Club creative director Nick Crane.


Client: Nike

Agency: R/GA

Copywriter: Leah Alfonso

Production Company: The Custom Family

EP: Larry McCrudden

Producer: Jacob Wasserman

Director: Adam Donald

DP: Real Sprague

Editorial: Uppercut

Editor: Paul La Calandra

Assistant Editor: Nick Ljubicich

Post Producer: Nick Crane

Music: Racket Club

Composer: Nick Crane

Audio Post: Rainhouse

Mixer: Alex Britten

Color: Forager

Colorist: Brett Price

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