Mercedes-Benz USA: advert-top-1 by R/GA
- Location:
To celebrate reaching two million Instagram followers, Mercedes-Benz USA and its agency R/GA created three 'M(illion)osaic' photo designs that feature the G-Class, CLS and GT models.
Each mosaic design celebrating the milestone is comprised of fan photos that have tagged MBUSA throughout the years.
A team made up of a developer, writer, visual designer and producer transferred data and wrote code, then used a mosaic-generator tool to customize the photo design in less than a week. Twenty four hours after launch on MBUSA’s Instagram channel, the mosaic designs had already garnered upwards of half a million impressions and counting.
Credits
Agency (strategy & creative): R/GA (Austin & New York)
Creative Director: TJ Walthall
Art Director: Jake Coutino
Copywriter: Eli Perez
Producer: Ameet Jani
Technology Lead: Manuel Bruno Lazzaro
Community Manager: Madi Barsky
Associate Business Affairs: Madeline Gioia
Account Supervisor: Ben Kravitz
Account Coordinator: Madeleine Rogers
Strategy Director: Natalie Webb
Senior Strategist: Christina Queeney
Intern, Production: Skyler Snider
Intern, Strategy: Kevin Miner
