Under Armour: advert-body-2 by RED Interactive Agency

Recently Under Armour sailed into the San Francisco Bay ready to share some love with Dub Nation via #DroneDrop: an activation that had fans buzzing and sneakerheads scrambling to get their hands on Stephen Curry autographed pairs of the brand new 'More Dubs' colorway.

With Red Interactive, they launched drones off of boats to drop locations across San Francisco and Oakland; a unique, fun and literal twist on the idea of a sneaker drop, inspired by Silicon Valley and the surrounding area’s heavy tech industry. Fans were invited to participate in the digital scavenger hunt on UA Basketball’s Instagram page, via mobile, to find drop zone pins.

With an interactive map of the Bay Area, fans were challenged to zoom and pan around looking for hidden drop sites. Upon receiving a unique QR code, those fans were directed to the hidden drop zones, where autographed pairs of the Curry 4 'More Dubs' colorway were delivered via drone.