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Michelob Ultra: Ultimate Caddie Contest by RED Interactive Agency

Date: Aug 2018
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Michelob Ultra has created a golf bag with plenty of extras and is giving it away to a lucky fan in a #UltraCaddieContest.

The bag was unveiled at the recently completed PGA Championship. Michelob Ultra partnered with digital creative agency Red to create the ‘Ultra Caddie Bag,’ making it possible to enjoy the beer you love no matter where you are on the course, as well as jamming out to your favorite tunes.

The tricked-out golf bag includes a fully functional 128-ounce refillable keg with a tap handle and pint glasses, Bose Bluetooth speaker, LED lighting and a built-in tablet for streaming media. The exclusive reveal of the bag took place on the ground of the PGA Championship at Bellerive Country Club in St. Louis during a pre-tournament moment with the assistance of golfer, and eventual PGA Championship winner, Brooks Koepka.

This first of its kind prototype is now available to win for one lucky beer lover, as consumers everywhere can enter for a chance to win the bag by sharing how they live Ultra using #UltraCaddieContest on Facebook, Twitter or Instagram.


Executive Creative Director: Mark Beechy, RED

Group Creative Director: Emily Zaborniak, RED

Innovations Director: Dzuy Linh, RED

Senior Art Director / Photographer: Aaron Kim, RED

Executive Producer: Barry Chiang, RED

Account Director: Noah Roper, RED