Ancestry: The Blitz by Red Consultancy
- Location:
To mark 80 years since the start of The Blitz, Ancestry, the global leader in family history, has commissioned the creation of a new collection of art depicting life during The Blitz and World War II.
The 80 pieces of art, available to view on Ancestry.co.uk/Blitz80, are based on real-life stories discovered in wartime records available on Ancestry and aim to bring to life the extraordinary ‘everyday’ lives and efforts of people all over the country and the British spirit that shone through whilst they lived and served on the home front.
The campaign, proposed by Ancestry’s UK PR agency, Red Consultancy, was inspired by the War Artists Advisory Committee (WAAC) which was established at the outbreak of World War II by the UK Government’s Ministry of Information. Its aim was to compile a comprehensive artistic record of Britain throughout the war and by the end of World War II, included 5,570 pieces. The original records are held at The National Archives, in Kew.
Credits
Client: Ancestry
PR Agency: Red Consultancy
Creative Agency: Anomaly
Media Agency: the7stars
Social Media Agency: 1000heads
Performance: Performics
Influencer Agency: Social Chain
Web Builders: Feed
*The following OOH home sites will be showcasing The Blitz artwork:
Cardiff – Super Motion
Manchester – The Screen @ Printworks
Birmingham – The Screen @ New Street
Southampton – The Screen @ West Quay
Glasgow – The Screen @ St Enoch
Plymouth – Drake Circus Shopping Mall
Digital 6 sheets will also be seen in city centres in Bristol, Liverpool, Sheffield, Portsmouth, Coventry and London
Piccadilly Lights Activation:
Creative Agency: Anomaly
Executive Creative Director: Joe Corcoran
Creatives: Mike Whiteside
Creatives: Ben Robinson
Animation & Post Production: Blind Pig
Executive Producer: Thierry Levy
Creative Director: Ric Comline
Creative Lead: Sean Cooper
Animation: Sean Cooper, Lawrence Scanlon
Artists who produced artworks for The Blitz activity include:
Danni Simpson, Belfast
Liu Mengxia, Birmingham
Luke Brookes, Staffordshire
Andy Council, Bristol
Anna Marrow, Bristol
Nay Groves, Bristol
Gareth Brown, Cardiff
Matt Joyce, Cardiff
Sam Dawson, Cardiff
Harri Davidson, Cardiff
Jenny Shufflebotham, Coventry
Michael Snodgrass, Coventry
Megan Menzies, Essex
Katie Smith, Glasgow
Greg McIndoe, Glasgow
Jack Holland, Kent
Chloe Hall, Leicester
Sophie Green, Liverpool
Katie Pinch, Liverpool
Shana Lohrey, London
Elliot Byrne, London
Tom Cox, London
Krystal Wong, London
Adebayo Bolaji, London
Nathan Bowen, London
Joey Yu, London
Alex Francis, Manchester
Danielle Rhoda, Manchester
Charlotte Leadley, Plymouth
Scott Wilson, Plymouth
Laura Crouch Portsmouth
Ryan Mosley, Sheffield
Amy Kate Wolfe, Swansea
