Adventure travel experts Exodus Travels wanted to launch a new campaign for 2017 with the goal of reaching an audience of travellers who are interested in getting under the skin of a country when they travel.
Shooting in Italy, Iceland and Sri Lanka, Red Bee produced a series of short films highlighting the human element of an Exodus adventure, focusing on the award-winning local leaders who welcome travellers to their homelands. Each destination has three short films where the leaders introduce the viewer to some of the cultural highlights, adventure activities and the local people they can expect to encounter, each offering their own insights into what makes their home a special place to visit. The first set of films shows some of the hidden gems in the Puglia region of Italy, including an olive farm and a local bike shop; the sorts of places travellers will only find with the local knowledge offered by the Exodus leaders, all of whom they can meet and be guided by in person, should they book an Exodus adventure holiday.
Creative director: Jim De Zoete, Ruth Shabi
Producer: Kate Woodhouse, Sarah Caddy
Production coordinator: Nicholas Leer
Director: Joan Hillery (Italy), Damian Clarke (Iceland, Sri Lanka)
Planning director: Kath Hipwell
Business director: Christopher Godfree
Account executive: Holly Doherty