Clear, a company using biometrics to build a connected, secure and frictionless world, is launching its first-ever nationwide brand campaign to elevate awareness for the company’s platform, which enables members to confirm their identity at airports and venues throughout the United States using biometrics instead of traditional identification (ID) documents.
The campaign, 'You Get You Places,' is based upon the simple premise that you are you, and your eyes and fingertips are the most accurate forms of ID.
The campaign, which was created in partnership with Red Antler, features two television spots, and a combination of digital video, out of home, social advertising and custom content executions. The out of home placements at Reagan National Airport in Washington, DC (DCA) and Los Angeles International Airport in Los Angeles (LAX), will appear in heavily trafficked entry points and throughout the terminals, on video monitors as well as on the Flight Arrivals/Departures Displays.
Agency: Red Antler