Date: Sep 2018
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Former First Lady Michelle Obama is featured in a new campaign for her Reach Higher initiative, called ‘Worth It’ that features plenty of stars encouraging students to overcome their fears and obstacles and reach for education beyond high school.

Reach Higher’s ‘Worth It’ campaign is an initiative led by Obama alongside stars including Kelly Rowland, Nick Cannon, Ciara, Jussie Smollett, Karlie Kloss, Questlove and more that encourages every student in the US to take control of their future by continuing their education to the next level.

The campaign takes a look at the lives of some of today’s biggest celebrities as they give an account of their own success story. With their support as well as encouragement from other notable figures, Reach Higher will shed light on the importance of getting a proper education as well as having the resources necessary for students to become successful.

In a short video, we see many of the stars, including Obama, talking about times of self doubt, the obstacles they faced, and how they overcame them to achieve success, both in the classroom and in life. In the end, they tell the viewer, “You are worth it,” as a push to be the best they can.

Credits

Creative Credits

PJ Alampi, Associate Director, Fullscreen

Simi Lobell, Social Video Strategist, Fullscreen

Steph McKean, Associate Social Video Strategist, Fullscreen

Quinn Meyers, Editor, Fullscreen

Adam Garber, Videographer

Thomas Kelley, Videographer

Zeppa Kreager, Director of Creative Alliance

Stephanie Sprow Owens, Chief Program Officer, Reach Higher initiative

Merone Hailemeskel, Digital Director & Policy Advisor, Reach Higher initiative

Talent Credits

Michelle Obama

Kelly Rowland

Nick Cannon

Ciara

Jussie Smollett

Karlie Kloss

Questlove

Bailee Madison

Lindsey Harding

Jesse Tyler Ferguson

Keke Palmer