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RBH Creative Communications Agency has produced an integrated campaign to launch two ales created by Church End Brewery to mark the upcoming EU Referendum.

The two beers – EU Beauty and Screw EU – will be the subject of a vote on a microsite in a special event that, as RBH’s Creative Director duo Woody & Vinny put it with slight reference to Monty Python, “Somewhat mirrors another vote that’s going on at the same time”. The current tally, along with your preference, can then be shared socially by participants.

Light-hearted posters will appear soon, as will a tongue-very-firmly-in-cheek, public-information-film style plea from Church End Brewery for people to vote with their head on the matter.