Switchboard LGBT: Safe Space by Rankin
- Location:
Creative agency Rankin has teamed up with Switchboard, LGBT+ Helpline, to launch a three-part, national campaign that will help spread the word of Switchboard’s ‘Safe Space’ to LGBTQ+ people in all corners of the country, especially areas with poor representation or high incidence of hate crimes.
The new campaign launched by Rankin and Switchboard aims to reach people affected by these crimes and other LGBTQ+ issues, letting them know that Switchboard is a ‘Safe Space’ that they can reach out to.
The campaign coincides with Pride London and will plaster buses, billboards, magazines and more. The campaign includes some of the questions the Switchboard volunteers are most commonly asked, such as “How can I come out if I’m not sure what I identify as?” and “Where can I meet people like me?”.
Credits
Rankin Group
Executive Creative Director - Rankin
Researcher - Lily Mcgonigal
Strategist - Laura Cooper
Creative & Art Director - Julia Salotti
Creative Assistant - Jam Steward
Designer - Omer Agustina
Writer - Madeline Isaac
Producer - Jordan Rossi
Switchboard
Co-chair - Natasha Walker
Trustee - Nicholas Smith
Trustee & Listening Volunteer - Ella Goschalk
