Royal London: The Book on Dying Well by Rankin

The UK’s largest mutual life insurance, pension and investment company, Royal London, has teamed up with creative agency Rankin and Italian born, Denmark based illustrator Andrea Ucini for a purpose-led campaign to equip people with the tools they need to talk openly and honestly about death – and help prepare themselves and their loved ones for the inevitable.

The result is 'How to Die Well', a full-length book providing information and support on subjects ranging from end-of-life planning, settling estates and arranging a funeral, to saying goodbye to loved ones, coming to terms with the final farewell and coping with grief.

How to Die Well will be available via libraries and free to access globally online. Copies will also be provided by Royal London to key charities and organisations working with diverse communities in the UK and Ireland in the field of death, end-of-life planning, grief and loss, and made available to financial advisers to share with their clients.

The campaign was informed by a survey which revealed that 87% of people in the UK agreed if we felt more comfortable discussing death it would be easier to have our end-of-life wishes met.