The Drum Awards for Marketing EMEA - Awards Show

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Date: Oct 2016
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A VisitBritain campaign based on the legend of the Loch Ness Monster is returning with a new set of monster-hunting tips to inspire European visitors to visit Inverness and Loch Ness in the Scottish Highlands outside of the summer season.

The six-week digital marketing campaign, which gets underway in France and Germany, two of Britain’s most valuable and largest inbound visitor markets, and The Netherlands, uses images and videos to showcase the incredible experiences that can only be had in the Inverness and Loch Ness area.

Tips include ‘cover as much ground as possible’ by exploring the area in a campervan, ‘listen to the locals’ on a guided kayak tour and ‘stay as quiet as possible’ while amongst deer and other wildlife in the countryside.


Media Buying: Carat