HARIBO: Supermix by Quiet Storm
- Location:
Haribo’s Kids’ Voices is back in a new television advertising campaign, created by Quiet Storm.
The 30-second advertisement features a hard rock band who are coming off stage, all pumped up after their gig. They look like archetypal rock musicians - outwardly tough with their leather clothes and tattoos - but upon opening a pack of Haribo Supermix, each band member reveals their softer, more childlike side. They begin talking in children’s voices as they pick a treat, telling the others in the group how each iconic Supermix piece makes them feel.
The advert ends with the band having a group hug. The famous Haribo jingle is heard – but in a rock version, for the first time.
Credits
Creative Directors: Trevor Robinson & Laurence Quinn
Planner: Jon Howard
Copywriter: Laurence Quinn
Account Director: Miles McWilliam
Agency Producer: Alex Azis
Director/Production Co: Trevor Robinson
Producer: Alex Azis
Editor: David Owen
Post Production: Quiet Storm
Sound Design: Angell Sound
DoP: Mike George
Media planning/buying: Mindshare
