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Glenfiddich: Glenfiddich Virtual Infinity by Purple Creative

Date: May 2017
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Glenfiddich and Purple Creative have launched a virtual reality whisky tasting experience for its Cask Collection whiskies.

The Glenfiddich VR experience ‘Glenfiddich Virtual Infinity’ will be interactive and will be available in select airports around the world.

The VR experience will see users transported to Glenfiddich's Warehouse 8 in Dufftown, Scotland, where they are surrounded by casks and stand in front of three Solera Vats. Users will be able to select a vat and enter the world of that expression, where they can write their own tasting notes in the air, with the brushes they write with creating a ribbon effect that matches the colours and aesthetic.


Gary Westlake, Founding Partner and Creative Director

Shang Dat Tang, Senior Designer

Jamie Fleming, Copywriter

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