The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Client: Puma
Date: Mar 2020
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Puma India just dropped the latest “Play On” Pack of sneakers, launching the Future Rider and Style Rider, along with that they launched a uniquely engaging digital campaign centred around augmented reality on Instagram and retro swipe up games. Conceptualized and built by creative tech studio and official Facebook/Instagram AR partners, AliveNow, they launched the Puma Rider Instagram AR Filter as well as this addictive retro arcade Swipe Up Game called Rider Ball.

As one of the first sneaker brands in the country to use a branded Instagram AR Filter to engage celebrities and fans alike, Puma launched this colourful AR experience that drove engagement and awareness about the fun new colourways and retro vibes of the Rider franchise. The AR story filter was used by the likes of Sara Ali Khan, Sahil Sharma AKA Zaeden and many more Instagram influencers.


Agency - AliveNow