Scuttlebutt Brewing: advert-body-4 by Publicis Seattle

Scuttlebutt Brewing Company’s Transistor IPA craft beer brand is launching a creative promotional effort for much beloved public radio station KEXP-FM in the Puget Sound area. 100% of the promotions net proceeds are benefiting KEXP. Scuttlebutt created the initiative in partnership with Publicis Seattle and production agency, Prodigious/Greenhouse.

At the centerpiece of the promotion are some very unique vinyl mini-LP beer coasters, which actually play an original beer drinking song, written in partnership and performed by KEXP DJ Troy Nelson. The vinyl coasters can be played on all record players, including unique ones produced specifically for the initiative and provided to local bars and restaurants. Or, they can just be used as coasters where they will be found throughout local Seattle bars whenever they order Transistor IPA.

The promotional effort also includes posters, webpage, radio and social video content, as well as influencer outreach packages.