Aflac: Good Break by Publicis Seattle

Aflac, the leader in voluntary insurance sales at US worksites, has launched its latest television commercial, 'Good Break.' The commercial continues Aflac’s ongoing campaign to show, in lighthearted ways, that the Aflac Duck is always there when he believes policyholders need a helping hand – or in this case, a helping wing. The advertisement will debut on Tuesday, July 31, during America’s Got Talent on NBC.

The new commercial illustrates that Aflac is there for customers when they need help – and even when they don’t. The spot opens with a young woman swimming laps; as she concludes and looks at her watch, she says, “Broke my personal record.” The Aflac Duck appears with cash to help cover costs resulting from a break, to which the young woman shakes her head and responds, “No. Good break, gooood break.”

The commercial continues with two friends chatting outside. One friend apologizes to the other for missing her barbeque, noting she’s “just sick about it.” Hearing someone is sick, the Aflac Duck again appears with cash (and soup!) to help, but the policyholder responds, “Different kind of sick.”

The spot concludes with the woman telling a friend she is worried about paying her rent and bills after surgery. The Aflac Duck appears with cash, reminding the women that Aflac pays policyholders cash quickly with One Day PaySM, helping with everyday expenses like rent.

Developed in partnership with Publicis Seattle, the summer-themed television commercial is Hernandez-Blades’ second advertisement in her role as Aflac’s chief brand and communications officer, where she oversees brand strategy, advertising, communications and the company's award-winning corporate social responsibility program.