Red Lobster: advert-body-1 by Publicis
- Location:
Red Lobster’s first ad from its new 'Now This Is Seafood' campaign showcases the satisfaction of the crave, not just the creation of it.
This approach uses a variety of techniques instead of a traditional voiceover. These techniques include a soundtrack that orchestrates the sounds of the kitchen and restaurant such as shellfish cracking, rhythmic chopping and pots and pans clinking, to bring to life the full experience, coupled with fast-paced, multi-frame visuals that show the food from preparation to plate.
Credits
Agency: Publicis
Executive Creative Director: Joe Johnson
Executive Creative Director: Jay Williams
Senior Art Director: Lauren Pantano
Senior Copywriter: Thomas Scaglione
Strategy Director: Jane Jovanovic
Strategy Director: Ed Tracy
Chief Production Officer: Lisa Bifulco
Executive Broadcast Producer: Sharon Petro
Senior Producer: Lisa Dritschilo
Group Account Director: Liz Der
Account Director: Andrew Debenedictis
Account Supervisor: Amanda Burnett
Account Executive: Jamie Herndon
Executive Integrated Producer: Peter Papazoglou
Senior Integrated Producer: Regine Le Conte
Production Company: MacGuffin Films
Director: Marie Constantinesco
Production Company Executive Producer: Sam Wool
Production Company Producer: David Feikens
Post Production Company: Video Nerve/Toronto
Editor: Enrico Ferri
Post Production Company Producer: Kat Kolic
Post Production Company Executive Producer: Paedric O’Sullivan
Music company: Yessian
Composer: Weston Fong
Music Company Executive Producer: Marlene Bartos
Music Company Producer: Emily Smith
Voice Over: Matthew Piazzi
