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United Network for Organ Sharing (UNOS): Josh's List by Publicis New York

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Publicis New York has created a touching short film for nonprofit United Network for Organ Sharing (UNOS) that was inspired by true events and real-life relationships. In the film, a middle-aged man with a blue mohawk is shown skinny dipping, playing the drums at a concert and backpacking as his subdued wife accompanies him on these adventures. About halfway through the ad, his wife hands him a slip of paper - and viewers realize that the man is completing his organ donor's bucket list. The last thing on the list reads "do more for mom," so the man and his wife head to his organ donor's mother's house and paint the fence in her front yard. The film ends with the mother resting her heart on the man's chest to hear her son's heartbeat before the message "your organs could save lives too" appears on the screen. Created in partnership with director, cinematographer and writer Damien Toogood, the PSA is the video is UNOS's first PSA in 20 years.


Chief Creative Officer: Andy Bird

Chief Production Officer: Lisa Bifulco

Creative Director, Writer: Jeremy Filgate

Copywriter: Patrick Merritt

Agency Executive Producer: Jennifer Guliner

Creative Director Experience Design: Zack Kurland

Director/Cinematographer/Writer: Damien Toogood

Executive Producer: Will Butler-Sloss

Producer: Shae Horton

Production Company: Kantara

Post Production:

Executive Producer, Colin Renshaw

Producer: Dave Kelly

Music: Metric

Music Supervisor: Patrick Oliver

Editor at Bluerock: Geordie Anderson

Sound Studio - Blast: Joe O’Connell

Colorist at Nice Shoes: Lenny Mastrandrea

Social/Mobile Strategy, AuthX: Brad Perry

Distribution, The CauseWay Agency: Robert Schultz


Rich Skidmore, “Mike” Organ Recipient

Sadie Johannsson, “Sarah” wife/significant other

Kate Kelly, “Mary” Josh’s mom/organ donor’s mom

Olivia Liang, “backpacker” on bottom bunk

Felicia Lester, “singer” female with spiked mohawk

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