Renault: advert-body-1 by Publicis London

Ocean’s pioneering vehicle recognition technology for large format digital out of home was the launch platform to showcase the All-New Renault Mégane in an engaging and unique way. It also draws a parallel with the advanced technologically that Renault has packed into this new model.

In keeping with Renault’s fun and playful personality, the creative idea is based on the popular car journey game I-Spy, with a friendly greeting tailored to every driver’s vehicle data.

Vehicle recognition offers brands highly defined targeting and greater efficiency than a standard out-of-home play-out, hitting core target audiences with zero wastage.

Real-time activation allows for dynamic delivery based on an environmental trigger so Renault only paid for play-outs when their target audience was stationary at the traffic lights.