JM Smucker Company: Meow Mix Remix by Publicis
- Location:
Meow Mix, the brand cats still ask for by name, is reimagining their iconic, addictive jingle with a twist for today’s music and cat fans. This week, a new feline-focused broadcast video introduces the legacy jingle in a modern remix. The soulful R&B version introduces us to Chanteuse ‘Luna’, who in true diva-style even has a litter box full of diamonds. Dropping soon after is a country version, ‘Heart & Paws’, purrrfectly evocative of Nashville’s best and featuring an original heartfelt, melancholy country ballad.
The ‘Meow ReMix’ music tracks also feature the Latin version ‘Gatocito’ and the Metal mix, ‘Endless Hiss.’ All four music tracks will be available on meowmix.com, Spotify and YouTube, and are sure to have a whole new generation of fans meowing along.
The campaign is the first creative work for the Meow Mix brand from PSOne, the Publicis Groupe’s Power of One team, a bespoke solution for The J.M. Smucker Company. Additional campaign elements include online, digital radio, social, and a devoted campaign landing page at meowmix.com.
Credits
Client: The J.M. Smucker Company
Brand: Meow Mix
Campaign Title: Meow ReMix
Agency: PSOne
Agency Location: New York
Chief Creative Officer: Andy Bird
Executive Creative Director: Jason Gorman
Associate Creative Director, Art: Shaun Bruce
Associate Creative Director, Copy: Tim Wassler
EVP, Director of Integrated Production: Jenny Read
Executive Producer: Lauren Schneidmuller
Producer: Rachel Tierney
Music Producer: Rachel Rauch
Group Account Director: Gina Leone
Account Supervisor: Rebecca Harris
PRODUCTION COMPANY: Supply&Demand
Director: Joseph Kahn
Director of Photography: David Weldon, Jr.
Executive Producers: Nathan de la Rionda / Tim Case / Jeff Scruton
Producer: Ron Mohrhoff
EDITORIAL COMPANY: Cosmo Street
Editor: Chancler Haynes
Assistant Editor: Kyle Moriarty
Executive Producer: Maura Woodward
Senior Producer: Paolo Solarte
VFX: GloriaFX
Executive VFX Producer / VFX Supervisor: Sergii Mashevskyi
2D Department: Marina Fedorova
3D Supervisor: Viktor Bohdan
3D Artists: Evhenii Volodchenkov
Aleksei Yvanenko
Aleksandr Kolisnichenko
Dmitryi Kolot
Eduard Martynov
Andrei Nezolenko
Vytalyi Rohachynskyi
Aleksei Sliusar
Serhei Churykov
Nastia Sheremeteva
VFX Supervisor: Oleh Hrubyi
Compositing Artists: Edhar Beimo
Oleh Bohovenko
Olha Eremenok
Elina Kazymahomedova
Tatiana Kliuchyk
Karina Kuzmickaya
Arsen Lytvynenko
Arsenyi Parkhomenko
Aleksei Proskurov
Anna Rybakova
Alena Sydorova
Dmytryi Fedoseenkov
COLOR: Company 3
Colorist: Tom Poole
Color Producer: Alexandra Lubrano
AUDIO: Harbor Picture Company
Audio Mixer: Steve Perski
Producer: Cammie Mcgarry
MUSIC: Human
Executive Producer: James Wells
Country/R&B Creative Lead: Justin Hori
Country ReMix Composer: Jonathan Hubbell
R&B and Latin ReMix Composer: Ed Dunne
Metal/Latin Creative Lead: Matthew O’Malley
Metal Remix Composers: James Leibow & James Dean Wells
