JM Smucker Company: Meow Mix Remix by Publicis

Agency: Publicis
Date: Nov 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
2 votes

Meow Mix, the brand cats still ask for by name, is reimagining their iconic, addictive jingle with a twist for today’s music and cat fans. This week, a new feline-focused broadcast video introduces the legacy jingle in a modern remix. The soulful R&B version introduces us to Chanteuse ‘Luna’, who in true diva-style even has a litter box full of diamonds. Dropping soon after is a country version, ‘Heart & Paws’, purrrfectly evocative of Nashville’s best and featuring an original heartfelt, melancholy country ballad.

The ‘Meow ReMix’ music tracks also feature the Latin version ‘Gatocito’ and the Metal mix, ‘Endless Hiss.’ All four music tracks will be available on meowmix.com, Spotify and YouTube, and are sure to have a whole new generation of fans meowing along.

The campaign is the first creative work for the Meow Mix brand from PSOne, the Publicis Groupe’s Power of One team, a bespoke solution for The J.M. Smucker Company. Additional campaign elements include online, digital radio, social, and a devoted campaign landing page at meowmix.com.

Credits

Client: The J.M. Smucker Company

Brand: Meow Mix

Campaign Title: Meow ReMix

Agency: PSOne

Agency Location: New York

Chief Creative Officer: Andy Bird

Executive Creative Director: Jason Gorman

Associate Creative Director, Art: Shaun Bruce

Associate Creative Director, Copy: Tim Wassler

EVP, Director of Integrated Production: Jenny Read

Executive Producer: Lauren Schneidmuller

Producer: Rachel Tierney

Music Producer: Rachel Rauch

Group Account Director: Gina Leone

Account Supervisor: Rebecca Harris

PRODUCTION COMPANY: Supply&Demand

Director: Joseph Kahn

Director of Photography: David Weldon, Jr.

Executive Producers: Nathan de la Rionda / Tim Case / Jeff Scruton

Producer: Ron Mohrhoff

EDITORIAL COMPANY: Cosmo Street

Editor: Chancler Haynes

Assistant Editor: Kyle Moriarty

Executive Producer: Maura Woodward

Senior Producer: Paolo Solarte

VFX: GloriaFX

Executive VFX Producer / VFX Supervisor: Sergii Mashevskyi

2D Department: Marina Fedorova

3D Supervisor: Viktor Bohdan

3D Artists: Evhenii Volodchenkov

Aleksei Yvanenko

Aleksandr Kolisnichenko

Dmitryi Kolot

Eduard Martynov

Andrei Nezolenko

Vytalyi Rohachynskyi

Aleksei Sliusar

Serhei Churykov

Nastia Sheremeteva

VFX Supervisor: Oleh Hrubyi

Compositing Artists: Edhar Beimo

Oleh Bohovenko

Olha Eremenok

Elina Kazymahomedova

Tatiana Kliuchyk

Karina Kuzmickaya

Arsen Lytvynenko

Arsenyi Parkhomenko

Aleksei Proskurov

Anna Rybakova

Alena Sydorova

Dmytryi Fedoseenkov

COLOR: Company 3

Colorist: Tom Poole

Color Producer: Alexandra Lubrano

AUDIO: Harbor Picture Company

Audio Mixer: Steve Perski

Producer: Cammie Mcgarry

MUSIC: Human

Executive Producer: James Wells

Country/R&B Creative Lead: Justin Hori

Country ReMix Composer: Jonathan Hubbell

R&B and Latin ReMix Composer: Ed Dunne

Metal/Latin Creative Lead: Matthew O’Malley

Metal Remix Composers: James Leibow & James Dean Wells

Shiseido: Beyond Time by RGA

Added 11 December 2019
Agency: RGA
Overall Rating
0/5Vote
Overall Rating
5/5Vote
Overall Rating
0/5Vote

Hotels.com: Xmas Escape

Added 10 December 2019
Overall Rating
0/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.