Subito.it: advert-body-2 by Publicis Italy
- Location:
We all know the basic safety rules to buy something without being frauded.
Subito.it wanted to remind these rules to its users to avoid each scam’s attempt that can happen on the platform.
To do so Publicis Milan repeated the same scam attempts that happen on the net in a real store with real customers.
Proving that to shop safe online, you just have to do it as if you are offline.
Credits
Brand: Subito.it
Advert Title: The Offline Test
Product: Online Security
Media: Experiential, Content, Digital
Advertising agency: Publicis Italy
Agency website: Publicis.it
CEO Publicis Italia and Global CCO Publicis WW: Bruno Bertelli
Executive Creative Director Publicis Italy: Cristiana Boccassini
Associate Creative Directors: Aureliano Fontana, Bruno Vohwinkel
Art director: Giovanni Greco
Copywriter: Enrico Pasquino
Group Account Director: Simona Coletta
Account Supervisor: Serena Girola
Agency Producers: Luana Strafile, Matilde Bonanni
Strategic Planner: Noa Dekel
CDP: Bedeschi Film
Director: Claudio Gallinella
Editor: Fabrizio Squeo
