Diesel: Casa De Papel by Publicis Italy
- Location:
When every brand wants you online and liking, Diesel invites you to go off the grid and join the Professor’s band.
After being commissioned to redesign and produce the iconic red jumpsuits of "the band", the brand has debuted its own capsule collection, teaming with the popular La Casa de Papel series.
Fans, consumers and viewers will be eligible for an ultimate souvenir with Diesel providing the chance to be “part of the band.” A limited number of jumpsuits that were worn by the cast on set is up for grabs.
The limited-edition capsule collection is already out in select Diesel stores worldwide and on diesel.com.
Credits
Creative Agency: Publicis Italy
CEO Publicis Italia & Global CCO Publicis WW: Bruno Bertelli
CCO: Cristiana Boccassini
Creative Directors: Thiago Cruz, Mihnea Gheorghiu
Creatives: Alex Eftimie, Anton Kuerschner, Dan Arango
Client Service Director: Eleni Charakleia
Head of Digital: Pierluigi Roselli
Digital Account Director: Ilaria Castiglioni
Account Executive: Mirko De Martini
Senior Strategic Planner: Monica Radulescu
Social Media Manager: Doina Tatu
Producer: Matilde Bonanni
Art Buyer Caterina Collesano
Production company: K48
Director: Leone Balduzzi
DOP: Karim Andreotti
Executive Producer: Barbara Guieu
Producer: Alice Garbelli
Stylist: Giorgia Imbrenda
Set Designer: Claudia Bagorda
Editor: Samuele Schiavo
Colourist: Daniel Pallucca
Sound design: Richard Aardenburg
Photographer : James Giles
Agency : 2DM Management
