Guide Dogs: advert-body-1 by Proximity London

The charity Guide Dogs is launching its latest DRTV advert to raise funds for its ‘Sponsor a Puppy’ campaign. Created by Proximity London, the activity aims to recruit new donors and increase the average gift by demonstrating the dramatic impact that a guide dog can have on someone’s life.

Entitled ‘Southend’, the 60-second spot takes a documentary style approach and tells the story of Sam, a young father and tattoo artist who lost his sight five years ago and is currently on the waiting list for a guide dog. Filmed in both his family home and on the seafront in Southend, the ad follows Sam and his family going out together.

‘Southend’ is the latest in a series of successful adverts for the ‘Sponsor a puppy’ campaign, which also includes a Christmas campaign and always on activity throughout the year.