StreetEasy: It's OK To Look by Preacher
- Location:
'It’s Okay to Look,' is an OOH city-takeover running across NYC subways, kiosks, taxi tops, buses, billboards and wild postings that comes to life through alluring headlines and pulp noir style illustrations created in by renowned New York artist, Sam Spratt.
The ads tap into the apartment realities and fantasies that many New Yorkers experience, reigniting the excitement and possibility a new home search can unlock and encouraging people to sneak a peek at what could be with StreetEasy as their gateway.
The campaign is the first from Austin agency, Preacher, who was named AOR for StreetEasy in January.
Credits
Client: StreetEasy
VP Marketing & Analytics: Peter Edwards
Senior Director of Marketing: Amory Wooden
Senior Manager, Brand Marketing: Andrea Mazandi
Senior Brand Marketing Specialist: Jeryl Lippe
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Brand Director: Grant Watson
Junior Brand Manager: Madison Goldston
Creative Directors: Sean Vij & Adrien Bindi
Associate Creative Directors: Maxx Delaney & Nick Troop Junior Copywriter: Matt Klugman
Junior Art Director: Eddy Allen
Senior Designer: Anna McCaleb
Studio Director: Tamara Stoddard
Production Artist: Jenna Krackenberger
Strategy Director: Jasmine Clark
Senior Strategist: Stephen Maroda
Executive Producer: Stacey Higgins
Senior Producer: Rachel Kichler
Business Affairs: Abbi Press
Illustrator: Sam Spratt
Artist Rep: Jeff Church, Bernstein & Andriulli
Motion Graphics: Chapman Bullock
Animation Studio: Proper
