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StreetEasy: It's OK To Look by Preacher

Agency: Preacher
Client: StreetEasy
Date: Mar 2020
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'It’s Okay to Look,' is an OOH city-takeover running across NYC subways, kiosks, taxi tops, buses, billboards and wild postings that comes to life through alluring headlines and pulp noir style illustrations created in by renowned New York artist, Sam Spratt.

The ads tap into the apartment realities and fantasies that many New Yorkers experience, reigniting the excitement and possibility a new home search can unlock and encouraging people to sneak a peek at what could be with StreetEasy as their gateway.

The campaign is the first from Austin agency, Preacher, who was named AOR for StreetEasy in January.

Credits

Client: StreetEasy

VP Marketing & Analytics: Peter Edwards

Senior Director of Marketing: Amory Wooden

Senior Manager, Brand Marketing: Andrea Mazandi

Senior Brand Marketing Specialist: Jeryl Lippe

Agency: Preacher

Chief Creative Officer: Rob Baird

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

Brand Director: Grant Watson

Junior Brand Manager: Madison Goldston

Creative Directors: Sean Vij & Adrien Bindi

Associate Creative Directors: Maxx Delaney & Nick Troop Junior Copywriter: Matt Klugman

Junior Art Director: Eddy Allen

Senior Designer: Anna McCaleb

Studio Director: Tamara Stoddard

Production Artist: Jenna Krackenberger

Strategy Director: Jasmine Clark

Senior Strategist: Stephen Maroda

Executive Producer: Stacey Higgins

Senior Producer: Rachel Kichler

Business Affairs: Abbi Press

Illustrator: Sam Spratt

Artist Rep: Jeff Church, Bernstein & Andriulli

Motion Graphics: Chapman Bullock

Animation Studio: Proper