The Drum Awards for Marketing EMEA - Awards Show

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Agency: Preacher
Date: Jan 2019
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SimpliSafe's new Super Bowl ad teaser pokes fun at a well-known neighborhood type: the social media fear-monger. An ordinary man tries to go about his day, but a Greek chorus of nosy neighbors won't let him mow his lawn in peace. Tied to their smartphones, they subject him to a barrage of panic-inducing updates that will be familiar to anyone who has spent a little too much time swiping around their friendly local app.

The SimpliSafe teaser poses the question, "Wouldn't it feel good to fear less?" This Sunday, the home security leaders take on automation, big tech, the 24-hour news cycle, and more hyper-contemporary causes for concern.

The teaser is a first look at what's to come from SimpliSafe and creative agency, Preacher, in both companies' inaugural 30-second Super Bowl commercial. Look out for the real spot's debut toward the end of the first quarter.

Credits

Client: SimpliSafe

Chief Executive Officer: Chad Laurans

Chief Marketing Officer: Melina Engel

Creative Director: Wade Devers

Senior Director, Marketing: Josh Oppenheim-Rothschild

Agency: Preacher

Chief Creative Officer: Rob Baird

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

Creative Director: Kellyn Blount

Creative Director: Greg Hunter

Copywriter: Jacob Pankey

Art Director: Zach Tavel

Art Director: Riley Shine

Art Director: Stacie Larsen

Brand Director: Katie Gibson

Strategy Director: Marika Wiggan

Executive Producer: Stacey Higgins

Senior Producer: Chuy Hernandez

Business Affairs: Miiko Martin

Production Company: Arts & Sciences

Executive Producer: Mal Ward

Director: Matt Aselton

Head of Production: Christa Skotland

Line Producer: Zoe Odium

DP: Mihai Malaimare

Casting: Spot Casting

Edit House: Cartel

Executive Producer: Lauren Bleiweiss

Producer: Brady Fiero

Editor: Adam Robinson

Assistant Editor: Cole Koesterer

Music: human

Executive Producer: Carol Dunn

Creative Lead: Gareth Williams

Composed By: Gareth Williams, Ed Dunne

Mix: TBD Post, Dusty Albertz

Audio Producer: Kate Eads

Finish House: Chapeau

Managing Director/EP: Karuna Venter

Visual Effects Supervisor: Ben Looram

Creative Director: Lauren Mayer-Beug

Flame Finishing Lead: Seth Silberfein

Flame Compositing Lead: Mark Youngren

Flame Artists: Paul Heagney, Marisa Chin, Clarke Rives

Graphic Designers: Francisco Garcia Nava, Tony Kandalaft

Visual Effects Producer: Daughn Ward

Systems Co-location Architect: Mark Wright