SimpliSafe Home Security: Fear is Everywhere by Preacher
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SimpliSafe's new Super Bowl ad teaser pokes fun at a well-known neighborhood type: the social media fear-monger. An ordinary man tries to go about his day, but a Greek chorus of nosy neighbors won't let him mow his lawn in peace. Tied to their smartphones, they subject him to a barrage of panic-inducing updates that will be familiar to anyone who has spent a little too much time swiping around their friendly local app.
The SimpliSafe teaser poses the question, "Wouldn't it feel good to fear less?" This Sunday, the home security leaders take on automation, big tech, the 24-hour news cycle, and more hyper-contemporary causes for concern.
The teaser is a first look at what's to come from SimpliSafe and creative agency, Preacher, in both companies' inaugural 30-second Super Bowl commercial. Look out for the real spot's debut toward the end of the first quarter.
Credits
Client: SimpliSafe
Chief Executive Officer: Chad Laurans
Chief Marketing Officer: Melina Engel
Creative Director: Wade Devers
Senior Director, Marketing: Josh Oppenheim-Rothschild
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Creative Director: Kellyn Blount
Creative Director: Greg Hunter
Copywriter: Jacob Pankey
Art Director: Zach Tavel
Art Director: Riley Shine
Art Director: Stacie Larsen
Brand Director: Katie Gibson
Strategy Director: Marika Wiggan
Executive Producer: Stacey Higgins
Senior Producer: Chuy Hernandez
Business Affairs: Miiko Martin
Production Company: Arts & Sciences
Executive Producer: Mal Ward
Director: Matt Aselton
Head of Production: Christa Skotland
Line Producer: Zoe Odium
DP: Mihai Malaimare
Casting: Spot Casting
Edit House: Cartel
Executive Producer: Lauren Bleiweiss
Producer: Brady Fiero
Editor: Adam Robinson
Assistant Editor: Cole Koesterer
Music: human
Executive Producer: Carol Dunn
Creative Lead: Gareth Williams
Composed By: Gareth Williams, Ed Dunne
Mix: TBD Post, Dusty Albertz
Audio Producer: Kate Eads
Finish House: Chapeau
Managing Director/EP: Karuna Venter
Visual Effects Supervisor: Ben Looram
Creative Director: Lauren Mayer-Beug
Flame Finishing Lead: Seth Silberfein
Flame Compositing Lead: Mark Youngren
Flame Artists: Paul Heagney, Marisa Chin, Clarke Rives
Graphic Designers: Francisco Garcia Nava, Tony Kandalaft
Visual Effects Producer: Daughn Ward
Systems Co-location Architect: Mark Wright
