Agency: Preacher
Client: Playboy
Date: May 2020
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Playboy has been a leader and convener in sexual wellness for over sixty-five years. The iconic brand is using its platform and authority in the space to ask if the ways we protect ourselves from Covid-19, a socially transmitted infection, are really all that different from the ways we protect ourselves from sexually transmitted ones. P

layboy brings that question front and center with a humorous PSA called 'Practice Safe Six', that was developed in conjunction with creative agency Preacher.