In her latest campaign for Crate and Barrel Witherspoon is sharing her hand-picked favorites for spring decorating and she’s surprising a couple of consumers in the process.
The actor has chosen a set of favorites designs for the spring season and those are featured on the Crate and Barrel site. The brand extends that with the next episode of her online and social video campaign series called ‘Out With the Old. In With the You.’
The series finds Witherspoon inspiring consumers to refresh for spring and make some easy swaps to bring their style together. The first video of the series introduced the concept of refreshing those pieces that are no longer in line with the “you” you’ve become as a home stylist. In the current episode, she visits two next-gen consumers (Rachel and Stephen) who are in need of a refresh to update some of the decor they’ve held onto for a bit too long.
Witherspoon helps them identify how their style has evolved and choose a new item to replace the old, with the equivalent of something fresh and new from Crate and Barrel that better reflects their current style. For Rachel, she gets rid of a worn couch and brings in a sleek new model that fits her home. For Stephen, a new bed for himself and for his dog Louie make for an emotionally fulfilling reaction.
Client: Crate and Barrel
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland Chief Strategy Officer: Seth Gaffney Executive Producer: Stacey Higgins Producer: Jill Silberstein
Senior Brand Manager: Stephanie Smith Senior Strategist: Paola Ortega Business Affairs: Miiko Martin
CD/CW: Greg Hunter CD/AD: Kellyn Blount Copywriter: Jacob Pankey
Senior Art Director: Riley Shine
Production Company: Unicorns & Unicorns
Director: Brittany Monet
Executive Producer: Adrianne McCurrah
Line Producer: Brooke Dooley
DP: Keith Pikus
Production Designer: Itaru de la Vega
Edit House: Beast
Executive Producer: Ron Rendon
Producer: Diana Mendez
Editor: Ben Ellis
Assistant Editor: Tiffany Taveras
Colorist: Tim Masick @ CO3