Crate and Barrel: Out with the Old, In with the You by Preacher

Agency: Preacher
Date: Apr 2019
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In her latest campaign for Crate and Barrel Witherspoon is sharing her hand-picked favorites for spring decorating and she’s surprising a couple of consumers in the process.

The actor has chosen a set of favorites designs for the spring season and those are featured on the Crate and Barrel site. The brand extends that with the next episode of her online and social video campaign series called ‘Out With the Old. In With the You.’

The series finds Witherspoon inspiring consumers to refresh for spring and make some easy swaps to bring their style together. The first video of the series introduced the concept of refreshing those pieces that are no longer in line with the “you” you’ve become as a home stylist. In the current episode, she visits two next-gen consumers (Rachel and Stephen) who are in need of a refresh to update some of the decor they’ve held onto for a bit too long.

Witherspoon helps them identify how their style has evolved and choose a new item to replace the old, with the equivalent of something fresh and new from Crate and Barrel that better reflects their current style. For Rachel, she gets rid of a worn couch and brings in a sleek new model that fits her home. For Stephen, a new bed for himself and for his dog Louie make for an emotionally fulfilling reaction.

Credits

Client: Crate and Barrel

Agency: Preacher

Chief Creative Officer: Rob Baird

Chief Executive Officer: Krystle Loyland Chief Strategy Officer: Seth Gaffney Executive Producer: Stacey Higgins Producer: Jill Silberstein

Senior Brand Manager: Stephanie Smith Senior Strategist: Paola Ortega Business Affairs: Miiko Martin

CD/CW: Greg Hunter CD/AD: Kellyn Blount Copywriter: Jacob Pankey

Senior Art Director: Riley Shine

Production Company: Unicorns & Unicorns

Director: Brittany Monet

Executive Producer: Adrianne McCurrah

Line Producer: Brooke Dooley

DP: Keith Pikus

Production Designer: Itaru de la Vega

Edit House: Beast

Executive Producer: Ron Rendon

Producer: Diana Mendez

Editor: Ben Ellis

Assistant Editor: Tiffany Taveras

Mix: Pony

Music: Extreme

Flame/VFX: Beast

Colorist: Tim Masick @ CO3

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