Stay ahead – join The Drum +
Agencies for Growth Festival Banner

Playboy: Tennis Club

Client: Playboy
Date: Sep 2021
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
1 votes

In an ode to the legendary brand's iconic sporty pictorials and admiration for the sport of tennis, Playboy is rolling out a campaign tied to the launch of Tennis Club, a soft retro-meets-streetwear hybrid collection of wardrobe staples that call back to the brand's extensive history with tennis.

Shot in bright, natural lighting the Tennis Club campaign exudes a playful, flirty energy that highlights the competitive tension in a toungue in cheek way as well as draws the consumer in with a focus on clean lines and stylish yet classic applications of the Playboy logo. The line itself will boast an array of light knits, classic pleated tennis skirts, trousers and overshirts that can be mixed, matched and layered.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy