Westfield: IAB Banner by Pitch

Date: Dec 2018

With consumer confidence hitting an 18-year high this holiday, Westfield Malls chose to focus on the joy of the season and take a nostalgic-yet-playful approach in its newest seasonal campaign; shining a light on classic holiday moments and traditions.

From a play on mistletoe to a unique nutcracker, Westfield worked with agency partner Pitch to create this campaign that highlights the pure magic the holidays bring. There is a bit of “surprise and delight” with each moment as well, echoing Westfield’s cross section of curated discoveries available around every corner.

'Mistletoe' features a couple kissing under the ‘mistletoe’ – that is actually a divine pair of emerald green shoes, while 'Cracker' sees a family discovering a larger-than-life ‘cracker’ under the tree and find it contains luxury items for all.

Each execution, whether it’s focused on food, fashion, entertainment, or any of the things Westfield has to offer was brought to life through the lens of play with the goal of increasing foot traffic and getting people out to shop early this season. This campaign is running now nationwide on digital, social (paid + organic), print and in-center at the malls.