Quicken Loans: advert-body-1 by Pitch

The nation’s second largest mortgage lender, Detroit-based Quicken Loans, has launched a new fully integrated campaign about instilling mortgage confidence through Rocket Mortgage.

The three different spots depict people with a wide range of talents – from a robot-building schoolteacher, to a championship-winning football coach and even a rockstar mom. The point is that even the most confident individuals can use some help when it comes to mortgages.

The in-house creative agency at Quicken Loans created this concept and was aided by partner creative agency Pitch, who helped produce this campaign.

The campaign also represents the first under new chief marketing officer Casey Hurbis, former advertising head at FIAT.