Kellogg's Coco Pops: advert-body-3 by Piranha Bar
- Location:
Kellogg's iconic Coco Pops characters have been given a 2018 refresh in new pan-European spots by production studio Piranha Bar. Led by Digitas in London, the new spots envisage a bolder and richer take on Coco the Monkey and his arch nemesis Croc, the dastardly crocodile.
The flagship commercial depicts a swash buckling, nail-biting chase up a ginormous volcanic peak, with some impressive stunt work from Coco, as he surfs through a stream of Krispies and parachutes out of danger.
The rich world building and character work by Piranha Bar will be seen in subsequent spots, including the recently released Panini World Cup promotion which sees Coco and his soccer playing friends battling it out in a spectacular jungle ruin setting.
Credits
Credits
Agency: Digitas/Leo Burnett Kelloggs One
Creative Director: Peter Drake @ Digitas
Senior Account Manager: Emma Greenway @ Leo Burnett
Production Company: Piranha Bar
Directors: Gavin Kelly & Richard Chaney
Producer: Emily Brady
Lead 3D: Sam Boyd
3D: Mario Domingos, Ciaran Talbot, Darren Cullis
Lead Animator: Conor Ryan
Animation: Mark Shaw
Particle Effects: Keith Fallon
Flame: Pedro Santos & Arron Inglis
Sound: String and Tins
