P&G: The Pause
Procter & Gamble (P&G) has commemorated Pride month with 'The Pause' a short film from Grey New York.
The pause is that moment of hesitation for an LGBT+ person before meeting someone new. Those seconds of apprehension before introducing a partner, whether they are 17 or 70, and deciding how much of themselves to reveal to others.
The understated film features the poignant reflections of members of the LGBT+ community as they talk about the pause..worries about social stigma, pride in self-affirmation and the same hopes for the dignity and equality everyone aspires to. The 60-second film ends with a simple human truth... 'When love surrounds, there is no pause.' #LeadWithLove.
The film is meant to encourage the broader community to notice, reflect and
realize how their reaction and acceptance can make a difference in many lives.
P&G and its brands are working to raise visibility and bring others together to raise $5m for LGBT+ communities most impacted by Covid-19 with Can’t Cancel Pride in partnership with iHeart Radio.