P&G: The Pause

Client: P&G
Date: Jun 2020
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Procter & Gamble (P&G) has commemorated Pride month with 'The Pause' a short film from Grey New York.

The pause is that moment of hesitation for an LGBT+ person before meeting someone new. Those seconds of apprehension before introducing a partner, whether they are 17 or 70, and deciding how much of themselves to reveal to others.

The understated film features the poignant reflections of members of the LGBT+ community as they talk about the pause..worries about social stigma, pride in self-affirmation and the same hopes for the dignity and equality everyone aspires to. The 60-second film ends with a simple human truth... 'When love surrounds, there is no pause.' #LeadWithLove.

The film is meant to encourage the broader community to notice, reflect and

realize how their reaction and acceptance can make a difference in many lives.

P&G and its brands are working to raise visibility and bring others together to raise $5m for LGBT+ communities most impacted by Covid-19 with Can’t Cancel Pride in partnership with iHeart Radio.

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