Kennedy Space Center: Look Up by Peter Mayer
- Location:
Peter for the Kennedy Space Center (KSC) in Florida. In order to make a personal connection between people and the awe-inspiring rocket program at KSC, thecenter’s AOR, Peter Mayer, designed a campaign titled “Look Up”, to show the inspiring and influential place KSC has in American history, and continues to have in today’s society.
Driven by a sense of curiosity and seeking out to enrich their experiences, this campaign speaks to everyone from the Baby Boomer, whom experienced the first man on the moon, to the millennial families with a preponderance and interest in space they wish to share with their children. As private space travel from companies like SpaceX and Blue Origin has contributed to the excitement and cultural conversation around rockets, this campaign reminds people that Kennedy Space Center is where the excitement all began. The campaign will be run on Spot and Network TV, Traditional and Streaming Radio, Digital Display and Video, OOH and Print.
Credits
Creative:
Desmond LaVelle, Executive Creative Director
Richard Landy, Creative Director
Jane Stephens Owenby, Art Director
Leo Vladmirsky, Art Director
Jared Owenby, Copywriter
Tom Morhous, Copywriter
Alexis Vicknair, Head of Video Production
Strategy:
Michelle Edelman, Chief Strategy Officer
Mary Anthony, Associate Strategy Director
Becca Ames, Associate Strategist
