Rover.com: Walk It Out by Pereira O'Dell

Client: Rover.com
Date: Apr 2018
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Rover.com, an online network of pet sitters and dog walkers, has released a new campaign titled 'Walk it out' featuring six dog walkers jamming out to the tune of DJ Unk’s hit single of the same name. The campaign channels the feeling of pure joy when dogs of all shapes, sizes and personalities find the perfect match in their Rover walker.

The campaign began airing this week across national TV, online ads and social channels. Additionally, the campaign has taken over the Columbus Circle station in New York City with backlit posters, billboards and turnstile placements. “Pet parents know walks are important to dogs' health and happiness. In a recent survey we found that while the majority of owners see walks as a reflection of how much they love their dog, 57 percent skip walks each week," said Halle Hutchison, vice-president of marketing at Rover.

Jason Apaliski, executive creative director at Pereira O’Dell added: “No two dogs are the same and we wanted to reflect that with the charisma of Rover.com’s dog walkers and how dogs and humans influence each other with positivity and certainly panache.”

Credits

Agency: Pereira O’Dell

Creative chairman: PJ Pereira

Executive creative director: Jason Apaliski

Creative director: Katie Brinkworth

Copywriter: Tracy Silagi

Art director: Rachel Ngun

Vice-president of production: Jeff Ferro

Senior producer: Elisa Moore

Senior producer: Brian Stanley

Director of project management: Lindsey Anderson

Project manager: Alysa Fukunaga

Director of business affairs: Russ Nadler

Business affairs manager: Christina Hadly

Chief executive officer: Andrew O’Dell

Brand director: Maura Mattoon

Brand manager: Chelsea Larson

Director of communications strategy: Ashley Wells

Senior brand strategist: Beth Windheuser

Senior communications strategist: Daniel Hackett

Director of communications: Molly Parsley

Production company: Hungry Man

Director: Dave Laden

Managing partner/Executive Producer: Kevin Byrne

Partner/executive producer: Mino Jarjoura

Director of sales/executive Producer: Dan Duffy

Executive producer: Caleb Dewart

Executive producer: Jacki Sextro

Head of production: Marian Harkness

Producer: Justin Diener

Production supervisor: Chad Alburtis

Editor: Cut and Run

Editor: Sean Stender

Executive producer: Deanne Mehling

Visual effects: Jogger SF

Lead flame artist: Matt Trivian

Executive producer: Deanne Mehling

Client: Rover.com

VP of marketing: Halle Hutchinson

Creative communications manager: Anea Pavlosky

Acquisition marketing manager: Christine Chen

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