Adobe: Make the Leap by Pereira O'Dell

Adobe has launched a campaign encouraging all young creators worldwide to ‘Make the Leap’ with Adobe products – a strong call to action to jump into the creative process, take risks and push beyond the expected.

Through colorful, quick-moving imagery, Adobe insists that creativity, while not easy, results in something unexpected – the process of which is extremely rewarding. All people have to do is make the choice to “leap” into the creative process.

The multimedia campaign is comprised of video, display and social assets, all highlighting the special offer students can get on a creative cloud subscription (60% off). The spots will appear globally and include a national media buy from both Amazon & Chegg. The campaign will also appear across social and in digital banners.