The Drum Awards Festival - Official Deadline

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Date: Jan 2018
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Doritos Blaze and Mtn Dew Ice, two new PepsiCo product innovations that recently hit store shelves nationwide, are coming together for a 60-second in-game Super Bowl LII advertisement on February 4. The first teaser video features award-winning actors Morgan Freeman for Mtn Dew Ice and Peter Dinklage for Doritos Blaze intensely facing off. The advertisement marks the first time one company has advertised two of its trademarks back-to-back in one nationally televised Super Bowl commercial.

The second, 'Tongue Twisters,' adds two new names to the celebrity roster: hip-hop legends Missy Elliott and Busta Rhymes.

The iconic crew will be featured in an epic battle between Mtn Dew Ice and Doritos Blaze. The teaser pairs Elliott with Freeman for Mtn Dew Ice and Busta with Dinklage for Doritos Blaze. Each duo is practicing a series of tongue twisters in the mirror before they depart for a testy showdown.

Both brands are back in the Super Bowl – Doritos returning after its successful 10-year run of the 'Crash the Super Bowl' campaign that concluded at Super Bowl 50, and Mountain Dew returning after its popular advertisement 'Puppymonkeybaby,' also in the 2016 game.

“This is a great example of the power of PepsiCo’s food and beverage portfolio coming to life for consumers on one of the world’s largest stages,” said Al Carey, chief executive officer, PepsiCo North America. “Doritos and Mountain Dew go perfectly together, and both brands have passionate fan bases. We think consumers will love Doritos Blaze and Mountain Dew Ice, as well as this engaging Super Bowl ad.”