The Drum Awards Festival - Official Deadline

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Agency: Pepsi
Date: Feb 2018
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Pepsi has unveiled its Super Bowl ad, titled ‘This Is the Pepsi.’ The 30-second in-game ad takes fans through decades and generations of the brand's rich history in pop culture.

The spot, a launch of the year-long ‘Pepsi Generations’ campaign, is narrated by Jimmy Fallon and includes a new take on the famous 1992 Pepsi Super Bowl ad starring Crawford, but this time her son Presley Gerber makes an appearance, thus the generations. The spot also features iconic celebrities of Pepsi's past and present, including Britney Spears, the late Michael Jackson, Jeff Gordon, ‘Uncle Drew,’ and a cameo from the famous DeLorean Time Machine from ‘Back to the Future.’

Beyond the 30-second in-game ad, Pepsi also released a longer-form version of the ad that will run on digital and across the brand's social media platforms.



Lou Arbetter, General Manager

Alison Howlett, Head of Production

Kim Linn, Creative Director

Erin Doyle, Creative Director

George Smith, Creative Strategist

Deanna Shenn, Senior Producer


Hanna Maria Heidrich, Director/Radical Media

Greg Carlesimo, Executive Producer/RadicalMedia

Carla Tate, Producer/RadicalMedia

Nate Gross, Editor/Exile

Sasha Hirschfeld, Executive Producer/Exile

Becca Riehl, Post Producer/Exile

James Razzall, Managing Director/Framestore

Martin Lazaro, VFX Artist/Framestore

Lily Tilton, VFX Producer/Framestore

PJ Stegall, Line Producer/Framestore

Tom Poole, Colorist/Company3

Tom Jucarone, Mixer/Sound Lounge


“Boogie Feet”/Kesha


Jimmy Fallon, Announcer