advert-body-2 by Pepsi
- Location:
Pepsi has unveiled its Super Bowl ad, titled ‘This Is the Pepsi.’ The 30-second in-game ad takes fans through decades and generations of the brand's rich history in pop culture.
The spot, a launch of the year-long ‘Pepsi Generations’ campaign, is narrated by Jimmy Fallon and includes a new take on the famous 1992 Pepsi Super Bowl ad starring Crawford, but this time her son Presley Gerber makes an appearance, thus the generations. The spot also features iconic celebrities of Pepsi's past and present, including Britney Spears, the late Michael Jackson, Jeff Gordon, ‘Uncle Drew,’ and a cameo from the famous DeLorean Time Machine from ‘Back to the Future.’
Beyond the 30-second in-game ad, Pepsi also released a longer-form version of the ad that will run on digital and across the brand's social media platforms.
Credits
PEPSI IN-HOUSE
Lou Arbetter, General Manager
Alison Howlett, Head of Production
Kim Linn, Creative Director
Erin Doyle, Creative Director
George Smith, Creative Strategist
Deanna Shenn, Senior Producer
PRODUCTION PARTNERS
Hanna Maria Heidrich, Director/Radical Media
Greg Carlesimo, Executive Producer/RadicalMedia
Carla Tate, Producer/RadicalMedia
Nate Gross, Editor/Exile
Sasha Hirschfeld, Executive Producer/Exile
Becca Riehl, Post Producer/Exile
James Razzall, Managing Director/Framestore
Martin Lazaro, VFX Artist/Framestore
Lily Tilton, VFX Producer/Framestore
PJ Stegall, Line Producer/Framestore
Tom Poole, Colorist/Company3
Tom Jucarone, Mixer/Sound Lounge
MUSIC
“Boogie Feet”/Kesha
VOICEOVER
Jimmy Fallon, Announcer
