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WATCH ON DEMAND FROM 25 Jan 2021
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Pepsi: Get Ready

Client: Pepsi
Date: Jan 2021
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Pepsi is debuting a national TV spot featuring international phenom and Pepsi Super Bowl LV Halftime Show headliner The Weeknd.

The national television ad, titled 'Get Ready,' will premiere during NFL Playoffs and spotlights different fans and consumers as they hum, dance or sing along to The Weeknd’s chart-topping hit 'Blinding Lights.'

The spot ends with a cameo from The Weeknd himself. The new spot marks the first time Pepsi has ever produced an ad specifically for the Pepsi Super Bowl Halftime Show (the brand historically leverages the traditional 30 second in-game ad buy).