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Pepsi: Believeland

Client: Pepsi
Date: Sep 2019
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Cleveland Browns fans are long suffering – first losing their team to Baltimore in the 90s and then just plain losing for years after the team was re-established. Pepsi figured the fans needed a pick-me-up, which is why the soft drink giant is helping Cleveland celebrate the city’s return to NBC Sunday Night Football.

For 11 years, football fans have waited anxiously for the return of Sunday Night Football (SNF) to Cleveland. On September 22, the wait will finally be over. To celebrate the return to prime time, Pepsi, with the help of defensive end Myles Garrett, is introducing a limited edition ‘Believeland’ Pepsi, a custom orange-colored cola – which apparently tastes like Pepsi, not orange. Pepsi will only be producing 1,100 bottles of ‘Believeland’ Pepsi (100 for every year Cleveland has had to wait for Sunday Night Football to return), and it will be available at the tailgate party, which will be free for all fans.

On Sunday, Pepsi will be kicking off the celebrations early with a tailgate party takeover at Lindey’s Lake House starting at 2pm ET. All fans get in for free and the party will feature a performance by indie pop band, Lovelytheband, the limited batch of ‘Believeland’ Pepsi and fan trivia with prizes.

Throughout the remainder of the week, fans can join in on the celebrations by checking out Myles Garrett’s Twitter page and following @Pepsi #GoBelieveland. Of the 1,100 “Believeland” Pepsi bottles produced, five will feature special golden labels with a prize for the recipients; fans should look out for more detail on Pepsi’s Twitter.





Myles Garrett

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