Samaritans: advert-body-2 by Pegasus
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A new campaign from Samaritans, British Transport Police (BTP) and Network Rail aims to encourage commuters to act if they think a fellow passenger may be at risk of suicide on the railways, highlighting how small talk has the power to save a life.
For every life lost on the railway, six are saved by the actions of those around them and the Small Talk Saves Lives campaign demonstrates what the public can do to help, illustrated by Sarah’s story in the charity’s latest film.
The campaign’s creative has been led by Pegasus, with the film shot by director Matt Hopkins of The Progress Film Company.
Credits
Creative Agency – Pegasus
Creative Director – Stuart Hehir
Senior Creative – Adam Hayes
Scriptwriter – Ian Ray
Associate Director – Chris Webb
Senior Account Manager – Ellie Madgwick
Production Company – The Progress Film Company
Director – Matt Hopkins
Producer – Richard Guy
Production Manager – Heeva Hamed
Director of Photography – Charlie Herranz
Focus Puller – Pete Blakemore
Camera Assistant – Anca Badita
Sound Recordist – Robin Gerrard
Gaffer – David Nye
Spark – John Antill
Art Director – Elizabeth Melinak
Art Assistant – Luke Shepherd
Colorist – Caroline Morin @ Cheat
Sound Design – James Locke Hart
DIT – Jesse Lewis-Reece
Runners – Amy Jones & Daniel Stoker
