Imperial War Museums: Syria: A Conflict Explored by pd3

To promote the Syria: A Conflict Explored season, PD3 has created a series of videos for the museum that explore the audience’s understanding of the conflict. Hosted on social media and IWM’s website, the films reinforce the museum’s position as a destination for those looking to gain a balanced understanding of conflicts throughout history and their continued impact on people’s lives.

PD3 identified a cultural tension amongst the audience – that they are hyper aware of the fragility of what they use to inform their understanding of major events in an era of fake news and information overload. The team’s strategy was to play on this tension by putting a spotlight on the unreliability of contemporary news sources in building a balanced and comprehensive view on topics as vast and convoluted as the conflict in Syria.

The 90” hero film features members of the public that reflect the target demographic answering questions about the Syria conflict, highlighting the complexity of conflict and the difficulty of finding a cohesive and unbiased point of reference, particularly within the current post-truth climate.

PD3 has also created six shorter films for social that amplify the message of the hero film plus display ads that encourage the audience to consider the validity of their news sources and seek to understand the wider context of conflict.