The Drum Awards for Marketing APAC

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Agency: PB&
Date: Jan 2020
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Museums are one of the most popular ways to spend time on vacation (there are 850m visits to American museums each year). So, for the month of February, if you stay at a downtown hotel in Seattle, you’ll also receive 50% off admission at over 40 museums in the area.

Seattle flips the museum industry on its head – offering culture in fun and adventurous environments. In a traditional museum world of “no touching” and “inside voices”, Seattle invites people to feel, play, interact, make, fly, climb, sing, listen, talk, ask and wonder. From MoPOP (where you can jam out in their Sound Lab) to the Center for Wooden Boats (where you can literally set sail on Lake Union) to the Living Computer Museum (where you can play on an original Apple IIe), to the MOHAI, Wing Luke Asian American Experience, Chihuly Garden and Glass and many others - Seattle’s diverse collection of multisensory museums are designed to evoke energy and action.

Building off the most fundamental art concept – the color wheel – this vibrant work for Visit Seattle celebrates the dynamism and uniqueness of Seattle’s museum scene as a call to action to visit.

This campaign runs nationally through OTT and digital channels and is supported by OOH in key markets.


Agency: PB&

Artist: Stacy Milrany

Production Company: Golden

Audio: Pico Music & Sound