Agency: Paramount
Date: Jan 2019
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The Ad Council has joined forces with Paramount Animation and Nickelodeon Movies' Wonder Park to inspire young girls to use science, technology, engineering and math (STEM) to build, create and change the world. The new PSA (public service advertisement) is an extension of the Ad Council's She Can STEM campaign, which encourages girls to pursue their STEM passions by challenging obsolete stereotypes and surprising girls with how cool, unexpected and inspiring STEM can be.

The PSA follows 12-year-old June as she creates the whimsical, "splendiferous" amusement park, Wonderland, using STEM. The wildly creative June has a maker spirit and excels at engineering, building and math. The PSA assets direct viewers to @SheCanSTEM on Instagram to learn more about the campaign and resources for girls who are interested in STEM.

Credits

Paramount Pictures

Nickelodeon Movies

The Ad Council