Panera: Phyllis Reads Mean Tweets

Client: Panera
Date: Jan 2020
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Panera removed French Onion Soup from its menu a few months ago, and the social media reaction it saw was overwhelming – with guests sharing post after post lamenting the absence of this Panera staple.

In an exercise of social listening at its finest, Panera is bringing back French Onion Soup to its menu – and to commemorate the return of this fan-favorite item, it enlisted the help of St. Louis native Phyllis (fan-favorite from ‘The Office’) to read mean tweets from Panera fans who wanted French Onion Soup to return.

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