Date: Sep 2017
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Craghoppers clothing brand has some of the most protective outdoor trousers on the market, people just don’t know what they’re missing out on ... or do they?

The new Craghoppers Trouserless Nightmare campaign that has just gone live features film, print and digital executions that target a new, younger audience, and breaks through the outdoor clothing category’s usual summit celebration approach.

This is the first film created under the partnership between Craghoppers and Pablo, who joined forces last year. Shot in the beautiful landscape and forests of Brazil, it reflects Craghoppers ambition to be the clothing of choice for world travel.

Credits

Tim Snape - Executive Creative Director - Pablo London

Cesar Herszkowicz and Lorenzo Marri - Creative Director - Pablo London

Cesar Herszkowicz and Lorenzo Marri - Creative - Pablo London

Micha Levy - Planner - Pablo London

Kirstin Ross-MacLeod - Head of Account Management - Pablo London

Will Godwin - Senior Account Manager - Pablo London

Alex Nicholson - Head of Production - Pablo London

Production Company - Stink Films

Ingrid Raszl - Managing Director - Stink Films

Paula Macedo and Rogerio Maestro - Head of Production - Stink Films

Guilherme Passos and Carolina Junqueira - Executive Producers - Stink Films

Daniel Lombardi - Producer - Stink Films

Danilo Abraham - Editor - Stink Films

Douglas Bernardt - Director

Marina Hecker - Assistant Director

Post Production - Warriors

Color Grading - Bleach

Sound - Satélite Audio

Mauricio Padilha - Director Of Photography

Gleeson Paulino - Still Photographer

Binho Lemes - Art Direction - Stink Films