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Deliveroo: England ‘Til We Dine by Pablo

Agency: Pablo
Client: Deliveroo
Date: Jun 2021
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Deliveroo has revealed ‘England ‘Til We Dine’ to celebrate the food-delivery company’s official sponsorship of the England teams. The campaign builds off the insight that even though we’re England fans, minds will also be on favourite takeaways and food from different countries around the world.

Created by Pablo, ‘England ‘Til We Dine’ heroes football and food culture playing on the role great food plays in our life while watching the tournament this summer. As heard in the hero advert “our hearts are England crazy, but our mouths are more jalfrezi”, which highlights that when it comes to match-day dining, no matter which team we support, we celebrate our love of food from everywhere.

Featuring football talent fresh off the pitch, the campaign sees Harry Maguire, Jack Grealish, Dominic Calvert-Lewin, and Tyrone Mings, taking their eye off the ball and fixating it on the great food. It also features the unmistakable voice of television presenter and comedian, Karl Pilkington, who voiced the rhythmic subversion of the traditional football song 'England ‘til I Die', as well as mischievous reimaginings of football tropes recreated through the lens of food.