Jägermeister: Be the Meister by Opperman Weiss
- Location:
Jägermeister has unveiled a new global positioning, identity and campaign, marking the first major rebrand in its history. Currently being launched in the US through a creative platform, “Be the Meister”, the new campaign encourages consumers to be meisters of their own lives, with the mantra, do what you do masterfully and you can live by your own rules. The spot takes viewers on a journey into a whimsical German nightclub where the crowd is led in a toast by the ‘Meister of Cold’, played by supermodel, Nadja Auermann. Together they celebrate the herbal spirit, chilled to perfection at -18 degrees Celsius, before proceeding with a night of irreverent perfection.
Credits
Jagermeister
Michael Volke Global CEO
Wolfgang Moeller VP, Global Brand Marketing
Tim Jerg Head of Global Brand & Comms
Jeff Popkin CEO
Chris Peddy CMO
Chris Dunn Brand Manager
Opperman Weiss
Jeff Weiss Executive Creative Director
Paul Opperman Executive Creative Director
Mark Johnston Executive Producer
Julian Shiff Managing Director
Jamie Daigle Account Director
Matt Poveromo Account Manager
Production Company
Director, Radical Media - Ralf Schmerberg
Executive Producer, Radical Media - Gregg Carlesimo
Head of Production, Radical Media - Frank Dituri
Service Production EP, Trigger Happy - Nani Meimeth
Producer, Trigger Happy - Birgit Damen
Director of Photography - Frank Griebe
1st AD - Alan Finlay
Production Designer - Marco Bittner-Rosser
Editorial Company: Bug Editorial
Andre Betz: Editor
Jessica Mann: Producer
Clay Doggett: Assistant Editor
Post Production Company: TWELVE
Lez Rudge : Colorist
John Shea: VFX Artist
Ed Rilli: Managing Director
Music Company: Duotone Audio Group
Managing Director: David Leinheardt
Executive Creative Director: Jack Livesey
Executive Producer: Ross Hopman
Producer: Gio Lobato
Sound Company: Heard City
Mixer: Cory Melious
Assistant Mixer: Nicholas Scarcella
Executive Producer: Jackie James
Managing Partner: Gloria Pitagorsky
